World-Way is specialized in marketing plant-derived extracts and fine chemicals for the nutraceutical, food and cosmetic industries. World-Way is founded by Mr. Ginkgo Zeng, Professor of Resources and the Development of College of Horticulture and Landscape Architecture in Hunan Agricultural University and Deputy Director of National Engineering and Technological Research Center for Functional Components from Plants. World-Way is the main shareholder of Micolta Bioresource Inc., which is a Sino-German joint venture and deals with production of natural plant-derived ingredients, such as Resveratrol, Magnolia Bark Extract, Red Clover Extract and Echinacea Purpurea Extract, etc. Micolta Bioresource has been HACCP- / GMP- / FAMI-QS certified.