As an affiliate of Wanda Group, Nicest Carbon Black Co., Ltd .is located in Shengtuo Industrial Park, Kenli County, Dongying City. With a registered capital of 130 million Yuan, its total design capacity is 300,000 tons/ year. Currently, it has 260 employees, including 25 engineers of carbon black process and 110 technical personnel of various specialties.

The company boasts strong financial strength and scientific research advantages. Being supported by the scientific research platforms such as State-level Enterprise Technical Center , Post-doctoral Research Station and Rubber Research Institute, the company has established a series of research and development subjects for the improvement of nitrogen adsorption, tinting strength, compression and oil absorption values and other indicators , which forms an independent research and development system.